We’ve brewed a crushable Tropical Haze IPA, called FILLA, bursting with mango and pineapple notes.
Our latest beer collaboration, exclusively available in Co-op stores, is a proud partnership with Camden Town Brewery and Hubbub, a creative charity inspiring action that’s good for the environment and for everyone.
We’ve brewed a crushable Tropical Haze IPA, called FILLA, bursting with mango and pineapple notes.
Filla will proudly support ten selected community fridges within the UK, furthering the broader efforts to enhance community connectivity, access to affordable food and waste reduction. The UK wastes around 10 million tonnes of food per year. There are now over 450 Community Fridges in the UK, each redistributing up to 2.1 tonnes of food per month. A Community Fridge is a space that brings people together to eat, connect, learn new skills and where anyone can share or take home food that would otherwise go to waste. Many fridges are also seen as a community hub, where they provide a social space for visitors to learn more about food, sustainable eating, growing your own and eating on a budget.
Alan Mahon, co-founder of Brewgooder: “We’re incredibly excited to be partnering with Camden Town Brewery on our new beer while supporting such a great cause with Hubbub in the process. We’ve created a crushable beer that hits all the flavour trends in the craft category so we’re confident it’s going to be a real hit throughout the summer while supporting a local, high-impact project with Hubbub’s community fridges.”
Liam Sweeney, Senior Creative Partner at Hubbub: “We are proud to join forces with Brewgooder and Camden Town Brewery on the FILLA project, which brings much-deserved attention to community fridges across the UK. This collaboration is about more than beer—it celebrates the people behind these fridges who work hard supporting their communities and reducing food waste. Every pack sold highlights their work and the difference they make to their communities.”
Fred Nesbitt, Head of Marketing at Camden: “We’re big fans of Brewgooder and Hubbub at Camden Town Brewery so we’re thrilled to be partnering with them on a new beer, Filla. This hazy IPA has been brewed to help fund Hubbub x Brewgooder community fridges across the UK, a cause we’re proud to be supporting. I’m looking forward to seeing IPA lovers enjoying this delicious new beer over the coming summer months.”
If you want to find out more about Hubbub’s Community Fridge Network head to:
